Many local residents couldn’t contain themselves recently when The Container Store opened a new store in our area. There was a big buzz about their grand opening, and it wasn’t entirely due to that fancy elfa system. They generated a lot of positive publicity promoting the fact that 10% of sales for the entire grand […]
January 2012
I’ve heard a lot of hype about the Doritos “Crash The Super Bowl” contest again this year. In fact, although I rarely vote for anything – not even American Idol contestants – I’ve gone back daily to vote for my top pick, “Hot Wild Girls.” http://www.crashthesuperbowl.com/#/?finalist=14867 Don’t judge before you watch, the spot is fresh […]
Several people have asked us recently about using text messaging as a way to reach customers. There are many types of retail and service businesses that could benefit from SMS marketing. Restaurants could have their clients sign up to receive daily or weekly specials. Retail outlets could let clients know about sales. Fitness clubs, day […]
Social Media is buzzing today because Google began integrating Google+ data into search results for users who have Google+ accounts. In addition to the search results we’re all used to, we’ll be seeing what other Google+ users in our circles have shared related to the keywords we’re searching, as well as others that Google deems […]
A sleepover at IKEA for you and 99 of your closest friends! I love to hear about interesting, unique marketing campaigns. Normally we focus on small businesses – and I realize IKEA is the opposite of small – but the way this particular PR event came about is interesting and applicable to all. It was […]
There’s a great article on this subject that I read several years ago in the Small Business section of The New York Times. Click here to see the full article by Jay Goltz. Many other articles on this subject have been written, but I just thought about this one again because I saw another post […]
