This article in yesterday’s USA TODAY about crazy ice cream flavors is a fun welcome into summer, as well as a reminder to businesses that unique, funny or clever updates to current products can be effective marketing moves. As Bruce Horovitz points out, the ice cream shops aren’t counting on huge profits with their new […]
May 2012
I just read the sad news about The Times-Picayune. It was announced today that the New Orleans daily newspaper, which has been around for 175 years, will print only three days a week beginning this fall. Even though the Picayune has the highest circulation per capita of any U.S. metro area, it is the first […]
This article was originally posted on adWhite’s blog. The best way to build your audience and increase loyalty on your Facebook business page is customer interaction. It’s great to share relevant news about your business and your market, but keep your customers in mind when you do. Ask yourself if you were a customer who […]
Recently I took my three young daughters to the park, anxious to get out of the house after a couple days of rain. They were happily playing on the twisty slide when my two-year-old found a roly poly. I was distracted with her for a couple minutes – mainly making sure she didn’t eat it […]
Ok, I’m just going to come out and say it: Some people should just not use pictures of themselves in their advertising. Period. Now don’t get me wrong, I’m not referring to everyone (and most certainly not anyone reading this blog). I’m not even referring to most. If the top dog is at least moderately […]
